Growth is never confined to one department.
The Football Growth Audit™ examines how leadership, people, data, systems, media, marketing, supporter engagement and commercial activity work together to drive growth.
Rather than assessing departments in isolation, we identify the connections, gaps and unrealised opportunities affecting performance across the club.
A structured assessment
Evidence, not assumption.
Every Football Growth Audit™ is assessed against a consistent club-wide methodology. It provides leadership with a clear view of current maturity, priority gaps and the areas where focused action can create the greatest value.
Clarity that leadership can act on.
The Football Growth Audit™ converts evidence and insight into a clear picture of the club’s current position. Leadership receives practical outputs that establish priorities, support decision-making and create a baseline for future progress.
Football Growth Score™
A concise scoring profile across the Seven Football Growth Standards™, providing an objective baseline that can be reviewed and tracked over time.
Football Growth Maturity Model™
An assessment of the club’s current operating maturity—showing what is established, what remains inconsistent and what needs to develop.
Prioritised findings
An executive summary of the club’s strengths, gaps, risks and unrealised opportunities, supported by evidence rather than assumption.
Football Growth Roadmap™
A sequenced action plan identifying what should happen first, what can follow and where responsibility for delivery should sit.
A clear route from evidence to action.
Every Football Growth Audit™ is shaped around the scale, structure and circumstances of the organisation. The process combines evidence, performance information and stakeholder insight to create an honest, club-wide assessment.
1. Define the brief
We begin with ownership and senior leadership to understand the club’s ambitions, immediate pressures and desired outcomes. From this, we agree the scope of the Audit™ and the evidence required.
2. Gather evidence
We review relevant data, plans, structures, systems and performance information, supported by focused conversations with club leaders and department teams.
3. Assess the club
The evidence is assessed against the Seven Football Growth Standards™. We connect activity across departments, identify underlying causes and establish where growth is currently being enabled or restricted.
4. Prioritise action
Leadership receives the Football Growth Score™, Football Growth Maturity Model™, prioritised findings and Football Growth Roadmap™ through a focused executive findings session.
One framework. Built around your club.
No two football clubs share the same ownership structure, resources, audience, commercial maturity or ambitions. The Football Growth Framework™ provides a clear, consistent structure, while every Audit™, Strategy™ and Transformation™ is shaped around your club’s starting point and priorities.
Explore the Football Growth Framework™.
Explore the three connected stages that take your club from clarity to direction and delivery.