Why Football Growth Exists.

Off-pitch growth works best when the whole club is aligned.

Football organisations are rarely short of effort, ideas or ambition. The challenge is that leadership, media, marketing and commercial activity can operate separately—creating competing priorities, duplicated work and missed opportunities.

Football Growth was created to bring those areas together. We help clubs understand where they are now, agree what matters most and turn disconnected activity into one clear, measurable plan for sustainable growth.

The objective isn’t simply to do more. It’s to make better decisions, execute with greater purpose and generate stronger commercial results.

Our Mission

To turn off-pitch potential into sustainable, measurable growth.

Our mission is to help ambitious football organisations move beyond fragmented activity and short-term decision-making.

By aligning leadership, media, marketing and commercial activity around one clear direction, we give clubs the structure, confidence and capability to make better decisions, unlock opportunities and build lasting growth.

Our Values.

The principles behind every engagement.

Four principles guide how we think, challenge and work alongside every football organisation.

Club-Wide Thinking

We align leadership, media, marketing and commercial activity around shared priorities.

Evidence Before Assumption

We use evidence, context and organisational reality to guide every recommendation.

Outcomes Over Activity

We measure progress through meaningful commercial and organisational results—not vanity metrics.

Capability That Lasts

We build clarity, confidence and capability that remain beyond the engagement.

Meet the Founder.

Clive Edwards

Founder

Clive founded Football Growth following more than 20 years working across marketing, media, leisure and entertainment, including senior roles at Peterborough United and Stevenage.

His experience inside professional football has covered the full off-pitch picture—from media, audience development and ticketing to retail, sponsorship and commercial performance. It shaped his belief that the greatest opportunities emerge when the whole organisation works towards one clear direction.

Football Growth is intentionally founder-led. Clive works directly with every client, combining executive-level thinking with a practical understanding of the pressures, complexities and opportunities that exist inside football organisations.

“Football has been the constant throughout my life; my career has simply given me the opportunity to experience it from almost every perspective.”

Let’s talk about your club.

Tell us where your club is today, where you want to go and what may be standing in the way.