Beyond the pitch.
A career in football is not only about coaching, recruitment or performance.
Professional clubs also need people who can tell their story, understand their audience, build commercial relationships and create sustainable growth.
Careers in Football gives students a first-hand look at the roles, skills and opportunities that sit across four connected areas of the modern game.
Experience that brings the industry to life.
Students don’t just hear how media, marketing, commercial and growth work inside football — they explore the decisions, skills and connections that shape them.
SEE THE CONNECTIONS
Explore how content, audience growth, marketing, partnerships and revenue connect — and why decisions in one area can influence another.
REAL-WORLD INSIGHT
First-hand examples bring the roles to life — including the opportunities, pressures, decisions and realities that rarely appear in a textbook.
THINK LIKE THE CLUB
Students work through practical situations from inside football, considering how they would respond, what they would prioritise and why.
ASK WHAT MATTERS
Students can ask about qualifications, experience, applications and career routes across media, marketing, commercial and growth.
A real-world challenge
Would I employ you?
Students are given three fictional candidates applying for an entry-level role across football media, marketing or commercial. They decide who they would interview and why, before comparing their thinking with the perspective of someone who has actually recruited and managed people within professional football.
Your students. Your course. Your session.
The core Careers in Football session provides the structure, but the emphasis can be shaped around what your students are studying — from media, content and communications to marketing, commercial strategy and growth.