Inside the business of football.
A football club is more than a team on the pitch. Behind every matchday sits a series of business decisions about audiences, pricing, marketing, partnerships and growth.
Inside a Football Club puts students into that environment and shows how four connected areas help shape the success of a club off the pitch.
Experience the decisions behind the club.
Students don’t just hear how a football club operates — they analyse the situation, make choices, defend their thinking and adapt when circumstances change.
READ THE CLUB
See the bigger picture.
Students work with realistic information around attendance, revenue, sponsorship and audiences to understand where the club stands and where the opportunities might be.
DEFEND THE PLAN
Explain the thinking.
Students present their ideas, justify their priorities and respond to questions as if they were part of the club’s management or senior leadership team.
MAKE THE CALL
Decide what comes next.
Students choose where to focus, what to change and how to use limited resources to grow the club to achieve the goals of the project.
ADAPT TO CHANGE
React and adapt.
Results, budgets, sponsors or fixtures can change without warning — students have to react, reconsider and make new decisions.
A real-world challenge
Run the Football Club.
Students take control of a fictional football club with real-world information around attendance, revenue, sponsorship and audiences. Their challenge is to build a plan for growth, make the key decisions and defend their thinking — before football inevitably changes the situation.
Your students. Your course. Your session.
The core Inside a Football Club session provides the structure, but the emphasis can be shaped around what your students are studying — from media, content and communications to marketing, commercial strategy and growth.